Brand strategy and storytelling have been part of my career from the start. I grew up on a ranch outside Wall, South Dakota, with a front-row seat to Wall Drug – one of the most famous tourism brands in the world. From those early lessons in service and marketing, I went on to spend years in Nashville’s music industry, shaping digital communities for global artists like Kelly Clarkson, Dierks Bentley and Brooks & Dunn.

Today, I’m a senior marketing executive and two-time agency founder with 20+ years of experience managing multimillion-dollar portfolios, safeguarding profitability, and helping clients navigate growth and change. I’ve directed integrated campaigns for marquee brands including NIKE and Medtronic, led hospitality and B2B accounts through transitions, and built full-service programs that connect branding, creative, web, and performance marketing.

At the core, my passion is building client relationships that last – through retention, upsells, financial stewardship, and team mentorship. Whether guiding a brand through a merger, optimizing a funnel for growth, or mentoring the next generation of marketing leaders, I thrive where strategy, creativity, and client trust meet.